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If you run a business or you are an individual who knows that personal branding is important, LinkedIn is the place to be. LinkedIn is the biggest professional network online and can boast over 400 million members in more than 200 countries. Each second, two new members sign up. Consider the following reasons why your business efforts can blossom as a member of LinkedIn.

1. LinkedIn is a powerful tool for business-minded people looking to make connections, generate new leads, and build their own personal brand. For many businesses, LinkedIn has become a game-changer they can rely on. These are the people and businesses who know the value of LinkedIn as a viable marketing strategy. LinkedIn surpasses Facebook as a marketing tool for business professionals.

2. Now, there are new stats that indicate that LinkedIn may be one of the most effective platforms for launching products. LinkedIn has changed the way that news and media information distributes through bloggers and consumers. As much as 82% of all businesses now leverage LinkedIn for launching new products.

3. LinkedIn is also a great way to recruit new talent. Career websites and job boards are usually the top channels for job seekers and those looking to recruit new talent. No doubt, LinkedIn has put a dent in the efforts of staffing agencies as well.